byrå bergberger

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We developed a creative concept for IKEA to advertise their wide range of sleep solutions for every sleep type.

The execution is builds on the solid core observation that everyone sleeps differently with a simple but equally strong visual framework that’s at the core of the creative concept – using locations as metaphors for sleep preferences.

The strong imagery made it easy to expand the TVC idea into the real world with a media- & platform-agnostic brand statement. A select handful of lucky winners got the chance to customise the IKEA bed of their dreams and to then experience it in person in a special setting that matched their sleep preferences.

Sleeping cool:

Sleeping warm:

Sleeping soft:

A campaign with some solid results

  • Bronze Effie
  • Shortlist in Cannes (PR)
  • Two Red Dot Awards
  • First prize at the New York Festivals
  • Campaign of the year at the Lead Awards
  • Gold medal at the AME awards.

Come closer and see what the byrå can do for you.

Two incredibly beautiful people lovingly looking at each other with a smile.

byrå bergberger was founded by Bernhard Karl Hörlberger and Pia Sternberg Hörlberger in 2020.

Pia is a PR specialist whose main gig at hypr is to give visionary founders a voice. Sometimes she pursues side quests and passion projects with the byrå.

Bernhard is an Art Director, Concept Developer and Designer and links up with an ever-changing armada of copywriters and creative partners to make magic happen for agencies of all shapes and sizes and clients across industries:
Agentur XY, Blood, BBDO, Butter, CarlNann, Elbdudler, Fluent, GGH MullenLowe, Grabarz & Partner, Grey, Interone, Jung von Matt, Philipp und Keuntje, Saatchi & Saatchi, Scholz & Friends, Serviceplan, thjnk
Aldi, Audi, Beiersdorf, BMW, Bosch, Campari, Commerzbank, Danone, Deutsche Post, DHL, Douglas, Dr. Oetker, Europcar, Fielmann, Google, Grohe, Hermes, Hyundai, Iglo, IKEA, Jacobs Douwe Egberts, Kaufland, KFC, Lufthansa, Martini, McDonald's, Mercedes-Benz, MontBlanc, O2, Otto, Philips, Rowohlt, RWE, Stihl, Stimorol, Sparkasse, Telekom, Toyota, Ullstein, Vodafone, Volkswagen, Weleda

We offer agencies and clients an international and effective package deal for creative solutions that’s usually faster, often more reasonable and generally just better than your usual creative team.

No wonder we get booked time and time again.

Get in touch and let us overdeliver.