byrå bergberger

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We developed a creative concept for IKEA to advertise their wide range of sleep solutions for every sleep type.

The execution is builds on the solid core observation that everyone sleeps differently with a simple but equally strong visual framework that’s at the core of the creative concept – using locations as metaphors for sleep preferences.

The strong imagery made it easy to expand the TVC idea into the real world with a media- & platform-agnostic brand statement. A select handful of lucky winners got the chance to customise the IKEA bed of their dreams and to then experience it in person in a special setting that matched their sleep preferences.

Sleeping cool:

Sleeping warm:

Sleeping soft:

A campaign with some solid results

  • Bronze Effie
  • Shortlist in Cannes (PR)
  • Two Red Dot Awards
  • First prize at the New York Festivals
  • Campaign of the year at the Lead Awards
  • Gold medal at the AME awards.

Come closer and see what the byrå can do for you.

A very handsome man by the Gotlandic seaside

My name's Bernhard Karl Hörlberger and I founded the byrå in 2020 after close to 15 years in the ad industry in various constellations.

We work for agencies of all shapes and sizes and clients across industries.
Agentur XY, Blood, BBDO, Butter, CarlNann, Elbdudler, Fluent, GGH MullenLowe, Grabarz & Partner, Grey, Interone, Jung von Matt, Philipp und Keuntje, Saatchi & Saatchi, Scholz & Friends, Serviceplan, thjnk
Aldi, Audi, Beiersdorf, BMW, Bosch, Campari, Commerzbank, Danone, Deutsche Post, DHL, Douglas, Dr. Oetker, Europcar, Fielmann, Google, Grohe, Hermes, Hyundai, Iglo, IKEA, Jacobs Douwe Egberts, Kaufland, KFC, Lufthansa, Martini, McDonald's, Mercedes-Benz, MontBlanc, O2, Otto, Philips, Rowohlt, RWE, Stihl, Stimorol, Sparkasse, Telekom, Toyota, Ullstein, Vodafone, Volkswagen, Weleda

Our goal is simple – we want to offer agencies and clients an international and effective package deal for creative solutions that’s usually faster, often more reasonable and generally just better than your usual creative team.

No wonder we get booked time and time again.

Get in touch and let us overdeliver.