We developed a creative concept to draw attention to Audi’s sustainability efforts. The idea is brought to life with strong visuals illustrating the notion of a world out of balance.
One of the challenges was finding an execution that could be realised within an incredibly short time period. This ruled out CGI productions or anything requiring a lengthy or complicated setup and pretty much forced us to consider simple but effective practical effects.
After countless explorations, the Tilt photo series by photographer and director Romain Laurent formed the basis for the moodboard of the final film:
We’re pretty proud of the results
- Bronze award at New York Festivals
- Bronze award at Die Klappe
- ADC Shortlist