byrå bergberger

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Back Market is France’s latest unicorn – the mother of all marketplaces for refurbished tech and a company with a mission that’s well worth supporting. They’re huge in France already, but not quite known in Germany yet. Time to change that. With a fun campaign that focuses on the absurd joy you feel when you buy refurbished tech. And leaves enough room to explain to the dumb Germans what Back Market really is.

Some other films from the campaign

A project we like a lot

This project is particularly dear to our hearts because it was developed in a new process as part of a small and dynamic embedded creative unit in direct collaboration with the client – an absolute pleasure, an insane creative sprint. And a result to be happy with!

Don’t just take our word for it though. Horizont, one of Germany’s leading papers for the marketing industry, described the campaign pretty well:

In the case of Back Market, not only has a humorous campaign been created, but above all a catchy claim: “Freu dich bescheuert! Über erneuert!” has real cult potential and gets to the heart of the online retailer’s USP.

Couldn’t have said it better ourselves.

Come closer and see what the byrå can do for you.

Two incredibly beautiful people lovingly looking at each other with a smile.

byrå bergberger was founded by Bernhard Karl Hörlberger and Pia Sternberg Hörlberger in 2020.

Pia is a PR specialist whose main gig at hypr is to give visionary founders a voice. Sometimes she pursues side quests and passion projects with the byrå.

Bernhard is an Art Director, Concept Developer and Designer and links up with an ever-changing armada of copywriters and creative partners to make magic happen for agencies of all shapes and sizes and clients across industries:
Agentur XY, Blood, BBDO, Butter, CarlNann, Elbdudler, Fluent, GGH MullenLowe, Grabarz & Partner, Grey, Interone, Jung von Matt, Philipp und Keuntje, Saatchi & Saatchi, Scholz & Friends, Serviceplan, thjnk
Aldi, Audi, Beiersdorf, BMW, Bosch, Campari, Commerzbank, Danone, Deutsche Post, DHL, Douglas, Dr. Oetker, Europcar, Fielmann, Google, Grohe, Hermes, Hyundai, Iglo, IKEA, Jacobs Douwe Egberts, Kaufland, KFC, Lufthansa, Martini, McDonald's, Mercedes-Benz, MontBlanc, O2, Otto, Philips, Rowohlt, RWE, Stihl, Stimorol, Sparkasse, Telekom, Toyota, Ullstein, Vodafone, Volkswagen, Weleda

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No wonder we get booked time and time again.

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